Understanding campus coffee habits
A fictional classroom research project exploring how students choose their daily coffee. The concept combines interview planning, theme mapping and a simple positioning recommendation.
MBA student · Research & brand strategy
Ananya Rao.
Curiosity, with direction.
I enjoy finding the question behind the brief, listening to people, and turning research into a clear next step.
Selected projects
A clearer brand story
A fictional strategy exercise translating a local retail concept into an audience brief and messaging framework.
Education
MBA candidate — fictional example institution